Identifying branding features of products for children
Е.V. Shelepova, Samofalov V.I.
| Year of publication: |
2018
|
|---|---|
| Authors: | Shelepova, Е. V. ; V. I., Samofalov |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 21.2018, 2, Special 2, p. 970-984
|
| Subject: | Brands and branding of children’s products | mix method of marketing research | associative field of the children’s brand | brand values | consumer behavior | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Marktforschung | Market research | Markenartikel | Brand | Markenimage | Brand image | Zielgruppe | Target group | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012222070