Identifying causal marketing mix effects using a regression discontinuity design
Wesley Hartmann; Harikesh S. Nair; Sridhar Narayanan
| Year of publication: |
2011
|
|---|---|
| Authors: | Hartmann, Wesley ; Nair, Harikesh ; Narayanan, Sridhar |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 6, p. 1079-1097
|
| Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Kausalanalyse | Causality analysis | Direktmarketing | Direct marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009427799