Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
| Year of publication: |
2011
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|---|---|
| Authors: | Hartmann, Wesley ; Nair, Harikesh S. ; Narayanan, Sridhar |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 6 (16.8.), p. 1079-1098
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