Identifying consumer value co-created through social support within online health communities
Susan Stewart Loane, Cynthia M. Webster, and Steven D’Alessandro
| Year of publication: |
2015
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|---|---|
| Authors: | Loane, Susan Stewart ; Webster, Cynthia M. ; D'Alessandro, Steven |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 353-367
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| Subject: | online community | value co-creation | social support | consumer value | health | macromarketing | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Soziale Werte | Social values | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339729