Identifying customer needs from user-generated content

Artem Timoshenko, John R. Hauser

Year of publication:	2019
Authors:	Timoshenko, Artem ; Hauser, John R.
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 1, p. 1-20
Subject:	customer needs \| online reviews \| machine learning \| voice of the customer \| user-generated content \| market research \| text mining \| deep learning \| natural language processing \| Social Web \| Social web \| Künstliche Intelligenz \| Artificial intelligence \| Marktforschung \| Market research \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour \| Data Mining \| Data mining \| Web 2.0-Technologien \| Web 2.0 technologies

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1287/mksc.2018.1123 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011999542