Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Year of publication: |
2012
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Authors: | Kotri, Andrus ; Mourey, Jim |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 4.2012, 1, p. 49-68
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Subject: | Kundenwert | Customer value | Conjoint-Analyse | Conjoint analysis | B-to-B-Marketing | Business-to-business marketing | Marktsegmentierung | Market segmentation | Verpackungswirtschaft | Packaging industry | Estland | Estonia | Schwellenländer | Emerging economies |
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