Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y
Sarra Berraies, Karim Ben Yahia and Mariem Hannachi
| Year of publication: |
2017
|
|---|---|
| Authors: | Berraies, Sarra ; Yahia, Karim Ben ; Hannachi, Mariem |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 6, p. 1018-1038
|
| Subject: | E-satisfaction | E-loyalty | Mobile banking | E-trust | Perceived values | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2016-0137 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011788307