Identifying factors affecting consumers purchase incidence at retail trade shows
Wondwesen Tafesse; Tor Korneliussen
| Year of publication: |
2012
|
|---|---|
| Authors: | Tafesse, Wondwesen ; Korneliussen, Tor |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 4, p. 438-444
|
| Subject: | Verkaufsförderung | Sales promotion | Messebeteiligung | Trade fair participation | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571253