Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
| Year of publication: |
1993
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|---|---|
| Authors: | Alden, Dana L. ; Hoyer, Wayne D. ; Lee, Chol |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 2, p. 64-75
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