Identifying hidden needs : creating breakthrough products
Keith Goffin; Fred Lemke; Ursula Koners
| Year of publication: |
2010
|
|---|---|
| Authors: | Goffin, Keith ; Lemke, Fred |
| Other Persons: | Koners, Ursula (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktforschung | Market research | Empirische Methode | Empirical method | Neues Produkt | Produktinnovation | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 261 S. graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturverz. S. 242 - 256 Erscheint: 01. September 2010 |
| ISBN: | 0-230-21976-4 ; 978-0-230-21976-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008667698