IDENTIFYING IMPEDIMENTS TO PRESERVING OLD HOUSES AND CREATING SUSTAINABLE BUSINESSES IN THE BUKOVINA REGION

In European countries, the enhancement of the cultural heritage of old rural houses of historical, architectural, economic and social value is an activity that aims firstly to bring the cultural heritage up to date, through restoration and placing it in the circuit of current socio-human values and, secondly, to promote the level of sustainable development of the rural communities. The binomial that guarantees success, both in terms of rural tourism and in terms of enhancing a village way of life, is modern infrastructure and a preserved and restored built heritage. The need for research and discussion related to the preservation of old houses is linked to the need to sustain rural traditional houses by recognising their role and contribution to maintaining harmonious relationships between people and their environment