Identifying Innovators for the Cross-Selling of New Products
| Year of publication: |
2004
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|---|---|
| Authors: | Kamakura, Wagner A. ; Kossar, Bruce S. ; Wedel, Michel |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 50.2004, 8, p. 1120-1133
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