Identifying Key Trends of Direct Sales in the European Union

Selling is the most representative marketing action; without customers there is no organization, and without sales there is no customer. Selling does not mean only to conclude a business (giving an economical good and receiving an amount of money), but also to obtain satisfied, loyal customers. An alternative to the traditional sale is the direct sale. The main objective of this paper is to present briefly the opinions of some renowned researchers regarding selling in general, and direct selling in particular; the righteous dimensioning of direct selling within the European Union and Romania, detecting Romania’s deviations towards the European Union in relation with the characteristics of direct selling, achieving researches, through the SPSS program, which can detect the main trends of direct selling within the European Union.