Identifying leisure travel market segments based on preference for novelty
Pamela A. Weaver; Ken W. McCleary; Jiho Han; Phillip E. Blosser
| Year of publication: |
2009
|
|---|---|
| Authors: | Weaver, Pamela A. ; McCleary, Ken W. ; Han, Jiho ; Blosser, Phillip E. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 5/6, p. 568-584
|
| Subject: | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour | Zielgruppe | Target group | Clusteranalyse | Cluster analysis | Japan | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891986