Identifying marketing communication media that are influential to consumers
Safura M. Kallier, Michael C. Cant
| Year of publication: |
2016
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|---|---|
| Authors: | Kallier, Safura M. ; Cant, Michael C. |
| Published in: |
Corporate board : role, duties & composition; accountability, responsability, committment. - Sumy : Virtus Interpress, ISSN 1810-8601, ZDB-ID 2531670-9. - Vol. 12.2016, 3, p. 25-34
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| Subject: | Marketing Communications | Retailers | Traditional Media | Social Media | Real-Time Marketing | South Africa | Marketingmanagement | Marketing management | Social Web | Social web | Südafrika | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820622