Identifying Millennials' key influencers from early childhood : insights into current consumer preferences
Amy M. Young and Mary D. Hinesly
| Year of publication: |
2012
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|---|---|
| Authors: | Young, Amy M. ; Hinesly, Mary D. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 2, p. 146-155
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| Subject: | Altersgruppe | Age group | Sozialisation | Socialization | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Kultursoziologie | Cultural sociology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009542412