Identifying Millennials' key influencers from early childhood: insights into current consumer preferences
| Year of publication: |
2012
|
|---|---|
| Authors: | Young, Amy M. ; Hinesly, Mary D. |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 2 (16.3.), p. 146-156
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