Identifying multidimensional effects of online reviews on consumers' automobile purchase behaviours in China : linking observational learning with economic outcomes
Kai Zhao, Jinkai Zhao, Xiaoling Yuan, Yonghong Jiang and Mengyuan Zhong
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhao, Kai ; Zhao, Jinkai ; Yuan, Xiaoling ; Jiang, Yonghong ; Zhong, Mengyuan |
| Subject: | automobile product | Hedonic attribute | observational learning | online review | utilitarian attribute | Konsumentenverhalten | Consumer behaviour | China | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Produktqualität | Product quality | Lernen | Learning | Kfz-Industrie | Automotive industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00036846.2023.2168615 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440093