Identifying NFT consumer segments : a consumption value theory and luxury perspective
Jacqueline Eastman, Atefeh Yazdanparast, and Seth Ketron
| Year of publication: |
2024
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|---|---|
| Authors: | Eastman, Jacqueline Kilsheimer ; Yazdanparast, Atefeh ; Ketron, Seth |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 8, p. 1581-1600
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| Subject: | Consumption values | New product adoption | Non-fungible token (NFT) | Qualitative | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2023-0584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015200894