Identifying paths to audience success of media products : the media decision-makers’ perspective
Marcel Verhoeven, M. Bjørn von Rimscha, Isabelle Krebs, Gabriele Siegert, and Christoph Sommer
| Year of publication: |
January-March 2018
|
|---|---|
| Authors: | Verhoeven, Marcel ; Rimscha, M. Bjørn von ; Krebs, Isabelle ; Siegert, Gabriele ; Sommer, Christoph |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 20.2018, 1, p. 51-77
|
| Subject: | Media economics | media management | media markets | quantitative research | media organizations | Mediensektor | Media industries | Medienökonomik | Kommunikationsmedien | Communication media | Medienmanagement | Media management | Medienmarkt | Media market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2017.1402019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917626