Identifying Price Sensitive Consumers: The Relative Merits of Demographic vs Purchase Pattern Information
| Year of publication: |
1999
|
|---|---|
| Authors: | Kim, Byung-Do ; Srinivasan, Kannan ; Wilcox, Ronald T. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 75.1999, 2, p. 173-194
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