Identifying Relevant Market Segments for Low-shared Foreign Brands with Co-occurrence Information
| Year of publication: |
1996
|
|---|---|
| Authors: | Hahn, Minhi ; Kim, Choong-Ryuhn ; Park, Sang-June |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 13.1996, 2, p. 198-211
|