Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
Mónika-Anetta Alt, Vizeli Ibolya
| Alternative title: | Identificiranje relevantnih segmenata potencijalnih korisnika chatbota u bankarstvu na temelju ponašanja pri prihvaćanju tehnologije |
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| Year of publication: |
2021
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| Authors: | Alt, Mónika-Anetta ; Ibolya, Vizeli |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 33.2021, 2, p. 165-183
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| Subject: | artificial intelligence (AI) | chatbot | banking industry | technology acceptance | segmentation | customer segments | Künstliche Intelligenz | Artificial intelligence | Innovationsakzeptanz | Innovation adoption | Marktsegmentierung | Market segmentation | Bank | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Other identifiers: | 10.22598/mt/2021.33.2.165 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819201