Identifying the Antecedents of Internal Integrations in Improving Green Product Innovation

Business managers have been investing more and more on green product innovation to deal with the increasing concerns regarding the potential negative environmental impacts from various business activities. Green product innovation has been extensively studies in the literature theoretically and empirically. Given limited empirical research exists in exploring underlying mechanisms and related drivers that contribute green product innovation. This study investigates the critical role of internal integration in improving green production innovation and identify the antecedents of internal integration. Based on organizational learning perspective, this study proposes a conceptual framework that specifies the relationship regarding the antecedents of internal integration and its impact on green product innovation. Using survey data from 231 companies in China, this study empirically tests the relationships specified in the conceptual framework. Managerial implications can be drawn from this study on the ways to increase green production innovation indirectly through learning orientation, open mindedness, vision sharing