Identifying the critical factors of customer behavior : an integration perspective of marketing strategy and components of attitudes
Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Sam Liu, Jun-You Lin
| Year of publication: |
2020
|
|---|---|
| Authors: | Chou, Sheng-Fang ; Horng, Jeou-Shyan ; Sam Liu, Chih-Hsing ; Lin, Jun-You |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-11
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| Subject: | Consumer willingness | Green marketing | Marketing mix | Perceived quality | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269010