Identifying the drivers of luxury brand sales in emerging markets : an exploratory study
Amalesh Sharma, Mauli Soni, Sourav Bikash Borah, Alok R. Saboo
| Year of publication: |
2020
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|---|---|
| Authors: | Sharma, Amalesh ; Soni, Mauli ; Borah, Sourav Bikash ; Saboo, Alok R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 25-40
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| Subject: | Emerging markets | Heterogeneity | Luxury brand sales | Market characteristics | Multi-method | Luxusgüter | Luxury goods | Schwellenländer | Emerging economies | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237748