Identifying the Effect of Digital Marketing Channels on the Growth of SME in South Asia : A Case Study on Faheem Haydar Dealzmag

Marketing has become a big obstacle for small and medium-sized enterprises (SMEs) around theworld due to high prices. The conventional marketing communication mechanism, such as television,radio, etc., appears to have a high cost at which it does not even satisfy the intended customers andtherefore does not produce the desired result. The objective of this study was to evaluate the effectof digital marketing on the growth of SMEs in South Asia. Several digital marketing channels, such asemail marketing, social media, web advertising, etc., were used to achieve this, while the notion ofgrowth was measured in terms of revenue and market share. Therefore, questionnaires wereformulated and administered through an online platform and replied to 47 of the 50 respondentsdistributed by the questionnaire, providing a response rate of 93.00 percent. The population wascomposed of clients and employees of Faheem Hayder Dealzmag as well as employers