Identifying the effects of cannibalization on the product portfolio
| Year of publication: |
2005
|
|---|---|
| Authors: | Srinivasan, Sundara Raghavan ; Ramakrishnan, Sreeram ; Grasman, Scott E. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 4, p. 359-371
|