Identifying the generics-prone consumer : a meta-analysis
David M. Szymanski and Paul S. Busch
| Year of publication: |
1987
|
|---|---|
| Authors: | Szymanski, David M. |
| Other Persons: | Busch, Paul S. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 4, p. 425-431
|
| Subject: | Marktforschung | Market research | Markenartikel | Brand | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001036425