Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour
Year of publication: |
2021
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Authors: | Wu, Xiaohong ; Lai, Ivan K. W. |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 21.2021, p. 1-17
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Subject: | 360-Degree virtual tour | A sense of presence | Destination image | Engagement | Immersion | Mental imagery | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Virtuelle Realität | Virtual reality | Social Web | Social web | Markenimage | Brand image |
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