Identifying Unmet Demand
| Year of publication: |
2011
|
|---|---|
| Authors: | Chandukala, Sandeep R. ; Edwards, Yancy D. ; Allenby, Greg M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 1, p. 61-74
|