Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling
Christoph Burmann; Tilo Halaszovich; Frank Hemmann. Mit einem Beitr. von Heribert Meffert
| Year of publication: |
2012
|
|---|---|
| Authors: | Burmann, Christoph ; Halaszovich, Tilo F. ; Hemmann, Frank |
| Other Persons: | Meffert, Heribert (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Theorie | Theory | Markenpolitik | Markenimage | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VI, 305 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Die Vorlage enth. insgesamt 2 Werke - Literaturverz. S. [275] - 297 |
| ISBN: | 3-8349-2990-5 ; 978-3-8349-2990-7 ; 978-3-8349-3707-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661577