Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Lars André Langhof
| Year of publication: |
2011
|
|---|---|
| Authors: | Langhof, Lars André |
| Publisher: |
Hamburg : Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Markenführung | Brand management | Markenimage | Brand image | Theorie | Theory | Testmarkt | Test market | Klein- und Mittelbetrieb | Business-to-Business-Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [verlagdrkovac.de] |
| Extent: | XVII, 259 S. Ill., graph. Darst. 210 mm x 148 mm, 349 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 56 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hildesheim, Univ., Diss., 2010 |
| ISBN: | 978-3-8300-5209-8 ; 3-8300-5209-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236154