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Public Relations ohne Grenzen? : eine explorative Analyse der Beziehung zwischen Kultur und Öffentlichkeitsarbeit von Unternehmen
Huck-Sandhu, Simone, (2004)
Internationale PR-Forschung
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Public relations in global cultural contexts : multi-paradigmatic perspectives
Bardhan, Nilanjana, (2011)
Dimensions of public relations : moving beyond traditional public relations models
Sha, Bey-Ling, (2007)
Cutlip & Center's effective public relations
Broom, Glen M., (2013)
Use of scanning research in decision making : an examination of the environmental imperative and power-control perspective
Okura, Masako, (2009)