Identity and environmentalism: the influence of community characteristics

This paper examines the influence of community characteristics on self-proclaimed environmentalism. We find that the composition of a community affects the likelihood that a person claims to be a strong environmentalist, even after controlling for individual characteristics and pro-environment behaviors. Individuals are more likely to definitely agree they are strong environmentalists if they live in areas where a large share of the population has post-graduate degrees and if they live in heavily Democratic areas or heavily Republican areas. These community effects occur only when individuals are predisposed to take on an environmental identity.