Identity-based consumer behavior
Americus Reed II.; Mark R. Forehand; Stefano Puntoni; Luk Warlop
| Year of publication: |
2012
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|---|---|
| Authors: | Reed, Americus, II ; Forehand, Mark R. ; Puntoni, Stefano ; Warlop, Luk |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 310-321
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| Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Definition | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684923