Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships : a literature review
Isabella Maggioni
| Year of publication: |
2014
|
|---|---|
| Authors: | Maggioni, Isabella |
| Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 13-26
|
| Subject: | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Selbstevaluation | Self-assessment | Persönlichkeitspsychologie | Personality psychology | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378756