Identity based marketing: a new balanced marketing paradigm
| Year of publication: |
2008
|
|---|---|
| Authors: | Alsem, Karel Jan ; Kostelijk, Erik |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 9, p. 907-914
|