Identity-creating values as a basis for the integrated promotion? : the case of Ingolstadt - AUDI AG partnership
Harald Pechlaner, Elisabeth Fischer & 3002
| Year of publication: |
2006
|
|---|---|
| Authors: | Pechlaner, Harald ; Fischer, Elisabeth ; Go, Frank M. |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 231-242
|
| Subject: | Ingolstadt | Tourismusmarketing | Tourism marketing | Tourismuspolitik | Tourism policy | Öffentlich-private Partnerschaft | Public-private partnership | Kfz-Industrie | Automotive industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396448