Identity in marketing communications: an ethics of visual representation
Janet L. Borgerson and Jonathan E. Schroeder
| Year of publication: |
2005
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|---|---|
| Authors: | Borgerson, Janet L. ; Schroeder, Jonathan E. |
| Published in: |
Marketing communication : new approaches, technologies, and styles. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-927695-1. - 2005, p. 256-277
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| Subject: | Marketingmanagement | Marketing management | Unternehmensethik | Business ethics | Marketing | Ethik | Ethics | Visualisierung | Visualization | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003247703