Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Chattaraman, Veena, (2009)

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Chattaraman, Veena, (2009)

Social identity salience: Effects on identity-based brand choices of Hispanic consumers

Chattaraman, Veena, (2010)