Identity studies: multiple perspectives and implications for corporate-level marketing
| Year of publication: |
2007
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|---|---|
| Authors: | He, Hong-Wei ; Balmer, John M.T. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 7-8, p. 765-785
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