Ideology for the 10 billion : introduction to globalization of marketing ideology
Giana M. Eckhardt, Nikhilesh Dholakia, and Rohit Varman
| Year of publication: |
2013
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|---|---|
| Authors: | Eckhardt, Giana M. ; Dholakia, Nikhilesh ; Varman, Rohit |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 7-12
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| Subject: | ideology | macromarketing | marketing | neoliberalism | Ideologie | Ideology | Wirtschaftsliberalismus | Economic liberalism | Globalisierung | Globalization | Marketing | Welt | World | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771556