IE WP 20/03 An Evolutionary Approach to the Process of Technology Diffusion and Standardization

The study described here aims to make a threefold contribution to the analysis of technology diffusion. First of all, it tries to offer a new approach to the study of the dynamic of innovation diffusion, not from the traditional perspective of the rate at which one new technology is fully adopted, but the extent of the diffusion of several technologies and the related phenomenon of standardization. Secondly, it aims to show a broadened and evolutionary view of the process of technology standardization, avoiding the habitual determinism of conventional models of technology diffusion and lock-in. Finally, it tries to identify and evaluate the relationships existing between the main characteristics of industries and the attributes of the technology standardization processes in them. To achieve these goals we have developed an agent based model (ABM), using distributed artificial intelligence (DAI) concepts drawn from the general methodology of social simulation.