If an Advertisement Runs Online and No One Sees It, Is It Still an Ad? Empirical Generalizations in Digital Advertising
| Year of publication: |
2013
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|---|---|
| Authors: | Flosi, Stephanie ; Fulgoni, Gian ; Vollman, Andrea |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 2, p. 192-199
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