"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Michela Mingione, Matteo Cristofaro, Daniele Mondi
| Year of publication: |
2020
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|---|---|
| Authors: | Mingione, Michela ; Cristofaro, Matteo ; Mondi, Daniele |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 310-320
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| Subject: | Brand | Brand measure | Co-creation | Emotional value | Marketing management | Sentiment analysis | Emotion | Markenführung | Brand management | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenartikel | Marketingmanagement | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.11.071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238074