If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect
Scott A. Wright, José Mauro da Costa Hernandez; Aparna Sundar; John Dinsmore; Frank R. Kardes
| Year of publication: |
2013
|
|---|---|
| Authors: | Wright, Scott A. ; Hernandez, José Mauro da Costa ; Sundar, Aparna ; Dinsmore, John ; Kardes, Frank R. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 2, p. 197-198
|
| Subject: | Marketing placebo effect | Scarcity | Pricing | Replication | Packaging | Naive theories | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009747170