If you aspire to be a great place to work, you've set the bar too low

Purpose – This paper outlines the attributes that contribute to making companies, the best to work for. Design/methodology/approach – Views and opinions of the author Findings – It may be possible for employers to achieve greater harmony by shifting the focus from becoming a great place to attracting great employees and treating them with honor and respect once they sign on with you. They may give you the moon in return. Originality/value – Highlights the importance of considering employees as interacting components of the business.