If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Michael E. Pfahl; Andrew Kreutzer; Mike Maleski; Jeff Lillibridge; Jeff Ryznar
| Year of publication: |
2012
|
|---|---|
| Authors: | Pfahl, Michael E. ; Kreutzer, Andrew ; Maleski, Mike ; Lillibridge, Jeff ; Ryznar, Jeff |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 15.2012, 4, p. 518-537
|
| Subject: | Cleveland (Ohio) | Ballsport | Ball game | Sportmarketing | Sports marketing | Social Web | Social web | Website | Markenführung | Brand management | Markentransfer | Brand extension | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628060