If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Michael E. Pfahl; Andrew Kreutzer; Mike Maleski; Jeff Lillibridge; Jeff Ryznar
| Year of publication: |
2012
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| Authors: | Pfahl, Michael E. ; Kreutzer, Andrew ; Maleski, Mike ; Lillibridge, Jeff ; Ryznar, Jeff |
| Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 15.2012, 4, p. 518-537
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010029280